ALL YOU NEED TO KNOW ABOUT MARKETING.
A place which brings together buyers and sellers of goods is what was referred to as a market traditionally. There are two major types of markets depending on the quantity of good being sold, a retail market and a wholesale market.
A market has a more broader meaning in the modern world. in this modern world therefore, a market is a set of potential or even actual buyers for services or even goods.
Marketing is divided into two, the traditional marketing and digital marketing. In this article, we will discuss about these methods in details.
This refers to any kind of publicity or advertising used by companies or businesses for a longer period of time and which already has some rate of success proven.
In old times, marketing was defined as the flow of goods & services from producers to consumers. the definition is mainly product oriented. here the producer concentrate more on the product rather than on what the consumer wants.
Most methods of traditional techniques include billboards, advertisements as well as newspaper advertisments. television broadcast advertising as well as radio broadcast are some of the other forms of traditional marketing.
WHY DIGITAL MARKETING
it is important to understand that the fact that technology is changing rapidly, this calls for the change in marketing. The digital marketing is a part of the computerization. In the past two centuries, there were no mobile computers or even computers leave alone internet connection. as a result of the growth of technology, mobile phones, as well as computers have been introduced in our lives and hence revolutionizing everything. Shortly after this, internet connection was introduced. Examples of the digital marketing includes the websites, social media networks, emails are the common.
02) DIGITAL MARKETING: Digital marketing is a broad term that refers the marketing through the online medium like search engines, websites, social media networks & emails. other terms used to refer to this kind of marketing include internet or online marketing.
These products can be marketed using the following strategies: Search engine marketing, search engine optimization as well as marketing through the social media. There are various reason for the growth of digital marketing.
1) Digital marketing techniques are more cost effective than traditional concept.
this techniques are more cost effective that the others.
it is very easy to track the performance of the strategies implemented.
the process is very reliable and therefore promises increased revenue.
Interaction with the target audience is possible making it to be of choice.
It is very hard to point out a particular factor influencing the relationship between an organization and its customers.