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Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business

Search engine marketing is one of the most effective ways to grow and make your business successful with so many options available and competitors proliferating in the marketplace. Search engine marketing is the art and practice of marketing a business with the use of paid advertisements showing on search engine results pages (SERP), wherein advertisers bid on keywords users of services like Google might enter when looking for a particular product or service, thus giving the advertiser the opportunity for their ads to appear alongside results for those searches. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. The setup process is relatively easy, allowing advertisers to set the start and stop dates, tagging options, and device choices. How will you recognize an Adwords promotion extension? Adwords promotion extensions appear either as a shopping tag icon or an extension with label “deal”, and the one you see is determined by the device you are searching on (desktop or mobile). what can you get from promotion extensions? First and foremost, your advert is more prominent since it is larger, taking up more retail space at the top of results pages. The second benefit is enabling advertisers to display key information to their target audience prior to sending them to a specific landing page that is not allowed by all extensions. There will be an improvement in the conversion rates for a more successful marketing campaign.

Google Adwords promotion extensions offers a variety of option options including replacing ad text for more relevant services (no need to make changes every time), highlighting the promotion in callout extensions (can be rolled out in account level or in group campaign ads), and using automated promotion extensions. When creating a Google Adwords promotion extension, you just need to choose the occasion, promotion types (percentage discount or monetary discount), write the description or item, landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). If you need help about search engine marketing or promotion extensions, feel free to check our website or homepage. Indeed, digital marketing solutions have gone a long way, and choosing the right combination of digital marketing strategies will surely put you on top.

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