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3 Lessons Learned: Exhibits

Open Exhibition Stand Designs and Their Benefits

Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth.

With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today?

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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. Although a stand that is only open on one side can cause a queue to form, or block people’s view of specific parts of the display, open designs can be accessed from all sides.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs.

Standing Out in the Crowd

Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious.

Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige.

Customized Designs

Open exhibitions let companies to unlock a whole range of possibilities in terms of the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display.

Branding

Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. An open design delivers the unmistakable message that a company wants to be different. It also reaffirms that the brand is welcoming to everyone. It shows a desire to travel the extra mile and break barriers. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.